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https://followersoftheapocalyp.se/the-user-data-bubble/ Purity * Truth * Beauty Thu, 05 Dec 2013 19:30:00 +0000 hourly 1 https://wordpress.org/?v=7.1.3 https://followersoftheapocalyp.se/the-user-data-bubble/#comment-77386 Thu, 05 Dec 2013 19:30:00 +0000 http://fotapocalypse.wordpress.com/2012/01/11/the-user-data-bubble#comment-77386 This Article was mentioned on followersoftheapocalyp.se

]]> https://followersoftheapocalyp.se/the-user-data-bubble/#comment-40346 Mon, 12 Aug 2013 09:23:28 +0000 http://fotapocalypse.wordpress.com/2012/01/11/the-user-data-bubble#comment-40346 […] all about identity and how your identity is big business to the services around you. David Kernohan mentioned the ‘user data bubble’ and this is exactly the sort of scenario that IDM folks such as […]

]]> https://followersoftheapocalyp.se/the-user-data-bubble/#comment-106 Thu, 19 Jan 2012 22:43:10 +0000 http://fotapocalypse.wordpress.com/2012/01/11/the-user-data-bubble#comment-106 At the moment, I suspect a lot of online marketing is based on information captured about the sites you have been visiting (and maybe terms you have been searching for) and responding to that. Would you be happier if transaction data could also be passed to the adserving cookie monsters (eg the fact that you had just bought a plane ticket or holiday, so maybe wouldnlt appreciate continued cheap flight/holiday ads?)Where recommendations are based on ‘missing item from basket’ estimates based on correlations of what was bought with what, would you prefer that instead the transaction data/fact that you had bought X was communicated to the cookie setting ad monsters, and they changed their ads to ones tuned by identifying where you are in some chain of likely related sequential purchases? So you’ve bought a flight, maybenow you need a local taxi firm ad?

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